Saturday, July 24, 2010

Is Thirty Second Advertising Contributing to America's Collective Ignorance? At the Very least, it is Teaching Us to Party. Whoo!

Hark, I proclaim the many virtues of the DVR! Not only can a man record PBS for a later viewing (let's face it, I lead a pretty hectic life) but you can fast forward through the most wretched aspect of mass communications... The thirty second commercial spot.

Sadly, I still find myself going back to commercials that catch my eye while fast forwarding. Case in point, the Fourth of July advertisement for Bud Light. I admit that I have elicited a chuckle or two at a Bud Light ad. This one however was particularly appalling.

Why don't you take a gander:



Is it any wonder why the male demographic 18-30 is ignorant of history and have such a low view of women. Honestly, the writer of really painted an accurate portrayal of the American Revolution... It was one big party, full of sexists (misogynists) --although Franklin was known for his weakness for the ladies-- and free flowing --cheap-- booze. Lord knows they did not have anything better to be doing... After all there was a war going on.

To think this farce is the way to pay tribute to our forefathers and preeminent thinkers. I suppose this is one way to sell a product around July 4th... Outside of besmirching national "icons," the ad was devoid of humor and was down right crass. Then again, it was not a commercial for Bordeaux but rather a cheap beer for those with discriminating tastes... You know, sophisticates.

Addendum: On repeated viewings this commercial would not be so bad if it was not for the poor acting --of the 80's movie actor rejects-- and piss poor writing. (I was going to allude to those crappy comedies from the 80's again but that is being slightly redundant) I mean, freeing oppressed people from tyranny takes its toll, sometimes you need a break. I hear that is what the Algerians did during the Algerian Revolution... Dropped what they were doing --including being tortured-- and partied it up.

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